LEADFORCE.Digital was founded to help digital teams move faster, test smarter, and improve performance across the e-commerce journey.
Led by Ivan Panchenko—former CRO and analytics lead for brands like HUGO BOSS and Ageas—we bring deep experience in A/B testing, GA4, tracking, and conversion funnels.
We believe experimentation should be simple.
Success doesn’t happen by luck—it’s built by testing, learning, and improving, week after week.
That mindset is what makes us a trusted optimization partner: helping you sharpen what’s working, fix what isn’t, and uncover the next big win.